I used a range of different methods to request/collect brochures to analyse, I requested one from Jaguar by letter sent in the post but this wasn't successful and physically collecting them myself from different stores, departments. The other brochures that I used and analysed were the B&Q brochure, The Open University brochure and Very.com brochure, from these brochures I looked at how they carried on the designing of the pages throughout, master paging, their housestyles etc. The weaknesses I had were that I wasnt able to notice specific different elements of the brochures as Im not a specialist on this, so I had to research the different terms to be able to find them on other brochures and how to put them in to my planning and how to do them myself, this took a lot of planning time so became time limited. In order to the planning I needed to understand the design stage process after some time the design stage process became more clearer. Getting to know how produce a master page and how to text orientate etc and how to create a style sheet incase of needing them.
Effectiveness
The effectiveness of my planning effected my dart work sketches (drafts) so that a final could be selected and that I was able to produce at least 3 different sketches for my brochure. But took time as I used some of this time to understand the design stage process.
Range of software and hardware and their strengths and weaknesses, which helped me come to the decision of what hardware I would be using and what Software I would be using. For the majority of the Software that's available my skills for them are quite good, and I am able to use most Software. Went to re-prographics to find out information about the different printers etc that they have available for us to use which helped me do a quick plan as to how and when I would need to get intouch with the re-prographic department to arrange times etc for the completed brochure to be printed.
Skills Audit
Design stage process : page 1,2,3 etc housestyles through whole design etc.
The housestyle has been easily included throughout the whole design process which will be consitent.
To decide the layout of my brochure I looked at a range of brochures to take ideas from to interpret into my layout so that a range of different ideas are put together to come up with one layout, a range of layouts.
Front Cover
thinking about how to layout the page to make it look professional and decent for the brochure, 3 well annotated drafts for this page so that the client has a choice of choosing the best page.
what images to use on each of the drafts, considering where to put the logo, and slogan & contact details.
Taking ideas from other sources, other magazines and brochures.
Back Cover
how to layout the page, also 3 drafts for this page and considering what image(s) to have on the page and where the logo will go and what information will be included on this page, also where to put the logo on the page. having these drafts available for the client to choose one that they prefer the most, with them being annotated in detail.
Contents Page
layout of the page, a variety of annotated drafts (3) for the client to choose the one that they prefer. what images, if any that i plan to use if the client wants any images on the page. And where to have text on the page, wether I will have it alligned to the left middle or right, how i will add leading onto the page.
Introduction Page
Design 3 drafts of how I would lay the page out and where i would put the information and how the information on the page will be displayed, and get the client to choose one of the drafts that they prefer and would like the page to look like.
General Sales Pages
Design 3 different draft for a layout for the pages so that the client would then be able to choose the layout that he perfers and likes most and thinks will be most suitable for the brochure. And then develop these drafts onto a computer and produce computer version 1 which then the client will then make decisions on any changes that he would like to be made on it.
Feature Article - Back to Biking
3 drafts of the design that I would like the client to chose a final design which will be used to produce a computer version for each of the pages and then show these to the client to find out what changes he would want done on then and keep improving on each.
Price List
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